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2019全球品牌500强全榜单:工走建走前十 京东缩短42%

  “2019年全球品牌500强”通知出炉,这两个中国品牌跻身前十!

  中国坦然、中国移动和中国农业银走分列第14、15和16位,国家电网和中国银走分列第18位和19位。

  附片面榜单:

各国上榜品牌总价值占比各国上榜品牌总价值占比品牌总价值占比添长率品牌总价值占比添长率
2019排名2018排名品牌国家走业品牌价值/百万升迁度
11AmazonUnitedStatesTech$187,905 24.6%
22AppleUnitedStatesTech$153,634 5.0%
33GoogleUnitedStatesTech$142,755 18.1%
46MicrosoftUnitedStatesTech$119,595 47.4%
54SamsungSouthKoreaTech$91,282-1.1%
65AT&TUnitedStatesTelecoms$87,005 5.6%
77FacebookUnitedStatesTech$83,202 8.7%
810ICBCChinaBanking$79,823 34.9%
98VerizonUnitedStatesTelecoms$71,154 13.3%
1011ChinaConstructionBankChinaBanking$69,742 22.8%
119WalmartUnitedStatesRetail$67,867 10.4%
1225HuaweiChinaTech$62,278 63.7%
1313Mercedes-BenzGermanyAuto$60,355 25.9%
1429PingAnChinaInsurance$57,626 76.7%
1512ChinaMobileChinaTelecoms$55,670 4.6%
1626AgriculturalBankofChinaChinaBanking$55,040 47.5%
1715ToyotaJapanAuto$52,291 19.7%
1818StateGridChinaUtilities$51,292 25.3%
1917BankofChinaChinaBanking$50,990 22.1%
2047WeChatChinaTech$50,707 126.2%
2120Tencent(QQ)ChinaTech$49,701 21.9%
2227HomeDepotUnitedStatesRetail$47,056 39.4%
23-TaobaoChinaTech$46,628-
2421T(DeutscheTelekom)GermanyTelecoms$46,259 15.2%
2530DisneyUnitedStatesMedia$45,750 40.4%
2623ShellNetherlandsOil&Gas$42,295 7.3%
2722VolkswagenGermanyAuto$41,739 4.5%
2819NTTGroupJapanTelecoms$41, 亚洲城娱乐670 2.0%
2916BMWGermanyAuto$40, ca888亚洲城娱乐501-3.1%
3014WellsFargoUnitedStatesBanking$39,948-9.4%
3132StarbucksUnitedStatesRestaurants$39,268 21.1%
3242YouTubeUnitedStatesTech$37,847 46.2%
3334PetroChinaChinaOil&Gas$36,799 18.0%
3428BankofAmericaUnitedStatesBanking$36,687 10.2%
35-TmallChinaTech$36,430-
3635CitiUnitedStatesBanking$36,407 18.3%
3724ChaseUnitedStatesBanking$36,265-6.6%
3837Coca-ColaUnitedStatesSoftDrinks$36,188 19.1%
3936MarlboroUnitedStatesTobacco$33,569 10.0%
4031IBMUnitedStatesCommercialServices$32,854 1.2%
4139NikeUnitedStatesApparel$32,421 15.7%
4262BoeingUnitedStatesAerospace&Defence$32,022 60.6%
4344McDonald'sUnitedStatesRestaurants$31,487 26.6%
4474UnitedHealthcareUnitedStatesHealthcare$30,577 64.3%
4554MoutaiChinaSpirits$30,470 43.4%
4657DeloitteUnitedStatesCommercialServices$29,633 42.2%
4770PorscheGermanyAuto$29,340 54.0%
4852UPSUnitedStatesLogistics$29,300 33.2%
4946SinopecChinaOil&Gas$29,147 23.3%
5051IntelUnitedStatesTech$29,113 32.0%
5840CSCECChinaEngineering&Construction$25,673-2.8%
7088ChinaMerchantsBankChinaBanking$22,480 34.8%
71102ChinaLifeChinaInsurance$21,836 51.7%
8045ChinaTelecomChinaTelecoms$20,636-13.9%
8192EvergrandeChinaRealEstate$20,444 26.0%
8755BaiduChinaTech$19,476-7.5%
102130CountryGardenChinaRealEstate//
104100WuliangyeChinaSpirits//
111148AIAChina(HongKong)Insurance//
113123ChinaRailwayConstructionCorporationChinaEngineering&Construction//
116162AlibabaChinaTech//
117105BankofCommunicationsChinaBanking//
13099ShanghaiPudongDevelopmentBankChinaBanking//
135149ChinaCITICBankChinaBanking//
138245MideaGroupChinaTech//
141122NetEaseChinaTech//
146127IndustrialBankChinaBanking//
147150CRECGChinaEngineering&Construction//
15163JD.comChinaTech//
160-PostalSavingsBankChinaBanking//
162236VankeChinaRealEstate//
165-GreenlandChinaRealEstate//
168177ChinaPacificInsuranceCompanyChinaInsurance//
180134ChinaUnicomChinaTelecoms//
193183ChinaMinshengBankChinaBanking//
196232PICCChinaInsurance//
198213TSMCChina(Taiwan)Tech//
199215YangheChinaSpirits//
216416HikvisionChinaTech//
232323PolyDevelopmentChinaRealEstate//
234377LongforPropertiesChinaRealEstate//
2382303China(HongKong)Telecoms//
243-YoukuChinaTech//
247255CRRCChinaEngineering&Construction//
252455GreeElectricAppliancesChinaTech//
258285YiliChinaFood//
259274ChinaEverbrightBankChinaBanking//
285304MCCChinaEngineering&Construction//
286-SunacChinaRealEstate//
314374HaierChinaTech//
317472ChinaResourcesLandChina(HongKong)RealEstate//
337257XiaomiChinaTech//
339412suning.comChinaRetail//
340444LenovoChinaTech//
341293GeelyAutoChinaAuto//
366321ChunghwaChina(Taiwan)Telecoms//
387481LuzhouLaojiaoChinaSpirits//
400211DalianWandaChinaRealEstate//
401-HarbinChinaBeers//
409-ctrip.comChinaTech//
410-MengniuChinaFood//
413-CNBMChinaEngineering&Construction//
422340CNOOCChinaOil&Gas//
425-GalaxyMacauChina(Macau)Hotels//
437468CathayLifeInsuranceCoChina(Taiwan)Insurance//
453-CFLDChinaRealEstate//
454447ChinaSouthernChinaAirlines//
461399CCCCChinaEngineering&Construction//
462386FubonLifeChina(Taiwan)Insurance//
483-iQiyiChinaTech//
491482ChinaEasternChinaAirlines//
499-BankofBeijingChinaBanking//
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  来源: 商业周刊中文版

  按国家上榜品牌总价值来望,美国上榜品牌总价值达31242亿美元(约相符21.2万亿元),占500强总价值的45.4%,中国上榜品牌总价值始次突破1万亿美元(约相符6.78万亿元),达13074亿美元(约相符8.87万亿元),占500强总价值的19%,仅次于美国。日本以6.1%的占比排名第3,德国第4(5.8%),法国第5(4.5%),英国第6(3.3%),其异国家和地区的品牌占比为15.8%。

  从品牌价值添长速度来望中,爱益奇艺添长速度全球最快,以前一年添长326%,至43亿美元(约相符291.8亿元),始次进入500强榜单,排名第483位。腾讯旗下即时通讯行使微信的品牌价值添长126.2%,达507.07亿美元(约相符3441.07亿元),全球排名第20位;腾讯(QQ)品牌价值添长21.9%,达497.01亿美元(约相符3372.8亿元),全球排名第21位。而京东的品牌价值负添长率最高,为-42%。

  在前五十名的榜单中,上榜的中国品牌还包括淘宝(第23)、中国石油(第33)、天猫(第35)、茅台(第45)、中国石化(第49)。

  英国品牌价值询问公司Brand Finance于1月22日发布了“2019年全球品牌500强”通知,亚马逊蝉联全球最具价值品牌榜始,苹果和谷歌分列第2和第3位。中国工商银走及中国建设银走进入该榜单前10,分列第8和第10位。其余进入榜单前十的品牌挨次为:微柔(第4)、三星(第5)、AT&T(第6)、Facebook(第7)、威瑞森(第9)。

  此表,华为排名从2018年的第25位跃升至第12位,品牌价值添幅高达63.7%,达622.78亿美元(约相符4226.3亿元),紧追在工商银走及建设银走之后。